RAN launches ad campaign to challenge new Chevron CEO John Watson

By Brianna
Monday, January 25th, 2010

click for image detail

For the next week Rainforest Action Network is running a series of advertisements targeting Chevron’s new CEO John Watson in The New York Times and Washington Post online. The color advertisements depict John Watson’s face, accompanied by the message; “Chevron’s oil men have polluted the Ecuadorean rainforest for decades.  This man can do something about it now.”

The Rainforest Action Network is delivering The New York Times newspaper ads directly to John Watson’s neighbors and employees in Lafayette and San Ramon, CA.

If you wanna see the ads on WashingtonPost.com check out the Politics, Opinion, Business, and Technology pages.

Interestingly enough, Chevron has chosen to throw around some of its multi-million dollar ad budget on a similar series of ads today that says they care about people, progress, and ideas. A more truthful ad campaign would say we spend millions on greenwashing ads, campaign contributions, and lobbyists.

«
»


Leave a comment


(required)
(required)


9 Comments so far

Chevron needs to do the right thing and clean up the oil pits that are polluting the rainforest. They basically went in and drilled, got their oil and then walked away without cleaning up the toxic waste created by the spillovers. Big OIL needs to start being held accountable – they would NEVER get away with that in the U.S.

Comment by Meri Pincock
01/29/10 at 7:24 am

Social comments and analytics for this post…

This post was mentioned on Twitter by ChangeChevron: Breaking news! #Chevron suppresses free speech. Trying to shut down our ad campaign challenging CEO John Watson. http://bit.ly/c88Jva...

Trackback by uberVU - social comments
01/30/10 at 4:19 am

[...] This post was mentioned on Twitter by Leslie Blanchard, anniemmm, Dennisk, Mercedes Nicole CJ, Bill and others. Bill said: RT @ChangeChevron: Breaking news! #Chevron suppresses free speech. Trying to shut down our ad campaign challenging CEO John Watson. http://bit.ly/c88Jva [...]

Pingback by Tweets that mention We Can Change Chevron » RAN launches ad campaign to challenge new Chevron CEO John Watson -- Topsy.com
01/30/10 at 12:35 pm

[...] (RAN) recently began a campaign to Change Chevron. As part of the launch of the campaign we bought ads last week in The New York Times and WashingtonPost.com. The ads had a picture of Chevron’s new [...]

Pingback by Chevron’s Corporate “Free Speech” « It’s Getting Hot In Here
02/01/10 at 4:48 pm

[...] launch of the campaign we bought ads last week in The New York Times and WashingtonPost.com. The ads had a picture of Chevron’s new CEO John Watson face (which we bought the rights to from Getty [...]

Pingback by The Understory » Chevron’s “Free Speech” v RAN
02/01/10 at 5:06 pm

Hi Guys
Do not miss your chance to get a free ipad. Visit http://bit.ly/d9QOON

Comment by Louisecgi
02/18/10 at 3:18 pm

I am reading this article second time today, you have to be more careful with content leakers. If I will fount it again I will send you a link

Comment by Burt Mason
02/20/10 at 6:04 am

You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view

Comment by Brett Mcdonald
02/21/10 at 2:41 pm

Folks at Chevron simply need to think how they would feel
if harmful waste was dumped in their backyards.

Comment by Charles F. Cooley
04/09/10 at 8:11 pm