Washington Post (un)freezes Change Chevron online ad

By Brianna
Tuesday, February 2nd, 2010

Click for image detail

For the last week, team Change Chevron has been embroiled in a corporate free speech battle involving a scrappy little enviro group called Rainforest Action Network, The Washington Post, and one of the largest oil corporations on the planet (Chevron).

As many of you know, RAN recently began a campaign to Change Chevron. As part of the launch of the campaign we bought ads last week in The New York Times and WashingtonPost.com. The ads had a picture of Chevron’s new CEO John Watson face (which we bought the rights to from Getty images) and the copy read: “Oil men have polluted the Ecuadorean rainforest for decades. This man can do something about it now.”

Chevron’s behemoth legal team immediately pressured Getty, the NY Times, and Washington Post to pull the ad. The New York Times ran the ad. The Washington Post did not. The Washington Post (which receives huge ad revenue from Chevron) has sided with the oil giant and frozen our ad.

After reviewing our lengthy documentation of contamination and illness in the Ecuadorean rainforest (and meeting with their legal team and Chevron’s Wa Post ad rep), the Washington Post has agreed that are claims are “substantiated.” Now, let’s see if they’ll be able to substantiate Chevron’s claims that they are Humane Energy…

The Washington Post will now run our new version of the ad featured above. While this may seem small, it is a window into what we will likely see run rampant as a result of the Supreme Ct’s ruling allowing corporation’s unbridled campaign finance AND advertising. With the Supreme Ct. ruling, the controversy over the Super Bowl ads (which allow anti-choice but not pro-gay advertising), and this recent small example of Chevron throwing its money around to suppress critical ads it feels like a good time to think about what this means.

Advocacy groups like RAN have meager budgets with little money to spare on advertising. Chevron spends hundreds of millions of dollars EVERY year on ads that are deceptive, misleading, greenwash. Don’t corporations already control our airwaves enough?




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[...] by the New York Times. (Unrelated note: Chevron is a major advertiser in the Washington Post.)Washington Post (un)freezes Change Chevron online ad, Change [...]

Pingback by Photomaniacal » Blog Archive » Link-o-rama, straight shooters | Richard Adams
02/03/10 at 3:18 am

The oil men are slick alright….slick as they at are making the world sick. The world doesn’t celebrate another Chevron CEO. What the earth demands is a toxic sludge doctor at Chevron, with a degree in ethics. Until the company can provide us with that, I think we should draw the Chevro insignia with black toxic sludge dripping off it, skulls and bones from the death culture that promotes it, etc. Sorry, but all the money in the world can’t “greenwash” the truth.

Comment by Najma fichthorn
02/03/10 at 8:26 am

I used to work across the street from Chevron’s hdqtrs in San Ramon and took part in the protests there on early mornings–before going to work. Since hearing about the severe pollution and resulting human suffering about five years ago, I have stopped buying Chevron gas and have asked others not to either. The old CEO responded to a ltr I wrote back then, denying everything, of course. More power to RAN to challenge/change the new one! Geeze, they have sooo much money…what a wonderful thing it would be if they had a heart and just cleaned up the mess and help the sick people affected by this disaster. What a positive change indeed in Chevron’s image if they did so. And it’s a drop in the bucket for them financially. Tsk tsk.

Comment by Lori Patotzka
02/03/10 at 6:46 pm

If corporations would pay half as much to clean up their acts as they do to lobby and pay corporate lawyers to defend their misdoings and hide the truth, they might be able to balance their unethical budget sheets, and do what is right for everyone. As a consumer, I’d be willing to consider a ‘product’ if the company who is selling it has made compensation to those they have so gravely wronged. their mistakes, made right by them, and

Comment by Debby Williams
02/11/10 at 3:14 pm

ALL I CAN SAY IS “THANK YOU NEW YORK TIMES. AND BE DAMMED AND ROT TO THE WASHINGTON POST UNLESS THEY DO WHAT THEY SAY AND RUN THE TRUTH ABOUT CHEVRON WHO HAS BEEN ONE OF THE WORSE COMPANIES IN THE WORLD.

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