Posts Tagged ‘ecuador’

Diego Borja’s Latest Dirty Trick For Chevron

By Mike G.
Wednesday, January 12th, 2011

Diego Borja: WantedPerhaps you saw the news last week that Chevron’s self-described “dirty tricks guy” in Ecuador, Diego Borja, has fled California to evade being served with a subpoena. I feel compelled to say something here, because if this isn’t the height of hypocrisy and a shocking admission of guilt, I don’t know what is.

Borja, a Chevron contractor, was recorded talking about his efforts to corrupt the trial in Ecuador by entrapping and bribing the judge, tampering with evidence, and other dirty tricks. Now, Borja is on the run to avoid questioning, though two US Federal courts ruled that he should be compelled to testify.

By contrast, when Chevron’s lawyers sought to compel Crude director Joe Berlinger to turn over outtakes from the film, he fought back on the grounds that he needed to protect his journalistic sources — an argument supported by the International Documentary Association as well as documentarians like Michael Moore, D.A. Pennebaker, Louie Psihoyos, and Morgan Spurlock. But ultimately Berlinger complied when the court ordered that he turn his footage over.

Consider also the fact that lead US lawyer for the Ecuadorean plaintiffs Steven Donziger is currently facing not one but multiple depositions as Chevron’s lawyers are trying to compel him to divulge everything and anything they can, on a fishing expedition for information they hope they can use to portray the entire lawsuit as fraudulent. Donziger surely isn’t happy about Chevron wasting his time and grossly misrepresenting his actions, but he’s complying.

And why are Berlinger and Donziger complying? Because while they may not like it, they have nothing to hide.

On the other hand, when the tables were turned on Chevron and Borja was about to be served with a subpoena, what happened? Borja up and fled his posh California home in the shadow of Chevron’s headquarters. Why would he flee, unless it was imperative to him and the company that he not be compelled to divulge what he knows about his and Chevron’s attempts to corrupt the trial in Ecuador so that the company can evade its responsibility to clean up its toxic oil pollution in the Ecuadorean Amazon?

Of course, I have no evidence that Chevron helped Borja, his wife (who has also been implicated in evidence tampering), or his American partner in crime, Wayne Hansen, flee California. Nor can I prove that the company told them to flee before being subpoenaed. But we do know that Chevron was paying Borja’s $6,000-per-month rent for his fancy California digs, and we also know that Borja has claimed in the past that he has evidence so damning that it would prove Chevron’s guilt and win the case for the plaintiffs. I’m just connecting the dots here.

Chevron and its lawyers have spent a lot of time and energy lately trying to make allegations that it is in fact the Indigenous and campesino plaintiffs and the Ecuadorean courts who are guilty of fraud. But you have to ask yourself: Why is Chevron’s dirty tricks guy acting so guilty? What does Borja have to hide? And how likely is it that Chevron is trying to keep Borja and whatever he knows hidden? To my mind, Borja fleeing the subpoena shows who has the guilty conscience — and it ain’t the plaintiffs.

Imagine, for a moment, if Berlinger and Donziger had gone into hiding rather than face the music. What would Chevron’s lawyers be saying about that?

If Chevron really believed itself to be the innocent party in this whole affair, why wouldn’t the company force Borja to comply with the subpoena and set the record straight? The plaintiffs’ lawyers and related parties are complying with court orders to divulge what they know, because ultimately anything revealed may be embarrassing, but not damning.

The answer is simple, and obvious: Chevron is guilty as hell, Borja can prove it, and all of them are desperate to avoid being compelled to divulge that fact.

Historic Moment in Chevron-Ecuador Case: Judge Closes Evidence Phase, Ponders Ruling

By Mike G.
Tuesday, December 21st, 2010

This post originally appeared on Amazon Watch’s Chevron In Ecuador blog.

Agua Rico Pit

Change Chevron campaigner Ginger Cassady examines toxic waste in Aguarico 4, one of the 356 well sites formerly operated by Chevron (then Texaco). Photo by Maria Lya Ramos.

Friday, December 17th was a momentous day in the long struggle of the people of Ecuador’s Amazon rainforest region ravaged by oil giant Chevron, formerly Texaco.

On Friday — more than 17 years since Ecuadoreans filed a lawsuit demanding cleanup of Texaco’s oil contamination — the judge declared a close to the evidentiary phase of the trial, paving the way for a judgment in the historic case. Sucumbios Provincial Court Judge Nicolas Zambrano declared autos para sentencia — the end of the evidence phase of the trial and the beginning of his deliberations over the massive case record, some 215,000 pages of relevant documents.

The judge told Reuters on Friday: “The proof phase has been concluded. I have to read what there is in these proceedings and, based on this criteria, issue the corresponding decision.”

A Wall Street Journal article reported what many observers believe, that a ruling from the judge is “expected to be ready in the first quarter of next year.” Of course, many predictions have been made over the years, and others close to the case say that a judgment could come anytime between February and next fall. Regardless, it means a judgment is finally coming in the case, despite Chevron’s myriad, creative, and cynical attempts to delay a ruling indefinitely.

Karen Hinton, a spokeswoman for the Amazon Defense Coalition, which represents the Ecuadorian communities suing Chevron, released a simple statement:

“This decision should put an end to Chevron’s continued abusive litigation tactics intended to perpetually delay the resolution of claims that affect the lives of thousands of innocent people.”

Texaco barrel Photo by Caroline Bennett

Thousands of Texaco's oil barrels still litter Ecuador's Oriente region. Photo by Caroline Bennett

Pablo Fajardo, lead lawyer for some 30,000 Indigenous and campesino plaintiffs in Ecuador, told Pleiteando.com, “These 17 years of trial have shown sustained damage to those who have seen their water supplies, land and air polluted by Chevron-Texaco. Many of them have already died of cancer and those who survive live in inhumane conditions. At last I see a light at the end of this dark tunnel.”

Pablo spoke to Amazon Watch’s Mitch Anderson in Quito on Friday, just minutes after the judge gave his order. See the video below (sorry about the vertical alignment and black bars on the side — it was shot, inexpertly, on an iPhone):

So now, as Pablo explains, even with the evidentiary phase in the trial over, it’s important to continue to keep a spotlight on this case, as Chevron has deployed extraordinary resources to delay and disrupt the trial. With a new scorched earth legal strategy designed by its attack dog lawyers from corporate behemoth law firm Gibson Dunn, they have been successful at creating chaos and forcing the plaintiffs lawyers to defend themselves against all kinds of accusations. But with a judgment on the horizon, the plaintiffs have also brought on a major new ally in the form of their own corporate law behemoth, Washington DC-based firm Patton Boggs.

Responding to Chevron’s well-worn accusations about the case, James Tyrell at Patton Boggs told American lawyer magazine’s Michael Goldhaber, “I’m certainly not here to join in any fraudulent effort. We cannot be exposed to liability when we have been hired to do the opposite: to make sure that the final judgment is free of fraud. My mission is to see that a judgment on the merits, warranting international respect, is entered in Ecuador, and, if we win, to enforce it.

Enforce it? Yes, this is critical.

It’s important to remember that Chevron left Ecuador in 1992, and no longer has assets there. So, even if all goes well for the Ecuadorians, and a judge awards them billions from Chevron to remediate the company’s widespread pollution, and provide clean water and health care infrastructure to affected communities, the plaintiffs will have to take that judgment to the courts in places where Chevron does have assets and lay claim to them there.

That’s where big guns like Patton Boggs come in. Unfortunately, that also takes time, while people continue to suffer. Watching this saga unfold over the years, it’s hard to imagine Chevron shifting gears. I expect that the company will continue to try to shift the blame, attack the plaintiffs lawyers, try to evade a judgment through arbitration and other “end-runs” around the legal process, and whatever other tricks may still be up their sleeve.

For the sake of the communities living around the company’s former oil sites, I hope I’m wrong, and that Chevron’s honchos will decide it’s time for them to stop fighting this losing and dishonorable battle, and finally do the right thing.

Don’t Take Our Word For It: Chevron’s “We Agree” Campaign One of 2010’s Worst

By Mike G.
Tuesday, December 14th, 2010
Spoofed Chevron posters on a fence in San Francisco

Spoofed Chevron posters on a fence in San Francisco

Rather than take responsibility for its toxic mess in the Ecuadorean Amazon, Chevron launched a fancy new $90 million ad campaign to convince us all that the company really cares about the environment. And it might have worked, too, if it hadn’t been for those meddling activists.

As you have probably seen, Chevron’s ad campaign completely backfired thanks to all of the activists and artists out there who decided enough was enough with the corporate greenwash.

And now it’s official: Chevron’s ridiculous new “We Agree” ad campaign has just been named one of the top 10 “Biggest Branding and Marketing Fiascoes” of 2010!

That places them in the gloriously ill-conceived company of Christine “I am not a witch” O’Donnell and her run for Senate; the whole Jay Leno/NBC debacle; and the Apple employee who left his iPhone 4 prototype in a bar. Not an illustrious cadre of PR champs, if you know what I mean.

AdAge magazine gives out this dubious distinction, and had this to say about Chevron’s ad campaign:

CHEVRON HIJACKED BY THE YES MEN

When Ad Age received a call from a Chevron spokesman miffed about our coverage of its new campaign, we were puzzled — we hadn’t covered the campaign. After some digging, it turned out that activist group The Yes Men, along with Rainforest Action Network and Amazon Watch, had hijacked Chevron’s brand, its ads and its PR push. Not only did the group send out convincing fake press releases, it set up very convincing fake Chevron sites and even a fake Ad Age site with fake coverage. Much to the consternation of Chevron, a number of real news outlets fell for the ruse.

Thanks for being such good sports about that fake AdAge.com article, guys.

And thanks for recognizing a truly colossal PR blunder when you see it.

This is exactly the type of recognition Chevron’s shameful business practices deserve. When it comes to corporate shame, Chevron absolutely deserves top honors. Luckily, you can vote right now to send Chevron to the Corporate Hall of Shame!

If you want to do even more, we’re looking for folks to help us take our Chevron-spoofing to new heights by putting up spoof Chevron posters in your town, sign up for our street teams now.

Vote early, vote often (for your favorite punked Chevron ads)

By Mike G.
Thursday, November 4th, 2010
Chevron spoof ad: Your mom doesn't live here
View the spoof Chevron ad gallery and vote for your favorites!

We have now fully entered the contest phase of our spoof “We Agree” ad campaign — meaning now is your chance to stick it to Chevron and be entered to win some fabulous prizes all at the same time!

We’ll be rewarding the creator of the best punked Chevron print ad with a framed copy of their creation signed by the Yes Men, and the top three will all be mass-produced and distributed to activists across the globe. The winner in the video category will have their punked Chevron TV ad featured on the homepage of FunnyOrDie.com. Resources and submission form can be found on our “How you can punk Chevron” page.

Our voting system is in place and ready to start tabulating the most-beloved of the nearly 150 spoof ads that have been submitted so far. A few of my favorites adorn this very post, as you might have noticed, but these are a mere taste of the brilliance that awaits you in our gallery of spoof Chevron ads.

The best part is that our voting system uses Facebook’s “Like” tool, so you’ll not only be helping the creators of your favorite ads reach unimaginable heights of fame and glory, but you’ll also be spreading the word about our campaign to push back on Chevron’s outrageous attempts to gloss over its horrible environmental record.

Here are a few more of my favs to thoroughly whet your appetite:

Chevron spoof ad

Chevron spoof ad

Chevron spoof ad

Solar Good, Chevron’s Business Bad

By Mike G.
Friday, October 22nd, 2010

Change Chevron: Oil-covered hand in Ecuador
A hand covered in crude contaminates from an open toxic pool in the the Ecuadorean Amazon rainforest near Lago Agrio. It was abandoned by Texaco (now Chevron) after oil drilling operations ended in 1990 and was never remediated. View more pics of Chevron’s toxic legacy in the Ecuadorean Amazon.

A few weeks ago, the British government granted Chevron the first deepwater drilling permit it has approved since the BP oil spill disaster in the Gulf of Mexico began back in April.

At virtually the same time — and with little to no fanfare — Chevron finished drilling the first deepwater oil well to be completed in North America since the tragedy in the Gulf started. Some 260 miles northeast of Newfoundland, Chevron’s well is the deepest ever drilled off of Canada’s coasts.

Now we’ve got news that Chevron will spend $7.5 billion on one of the largest deepwater drilling projects in US history. The Houston Chronicle describes it as “a massive floating city about 280 miles southwest of New Orleans.”

Chevron is leading the charge to recklessly exploit the world’s dwindling oil supplies in the post-Gulf oil spill world, but the company prefers to keep that fact quiet. Why? It’s one of those pesky facts that would spoil Chevron’s efforts to recast itself as a responsible, environmentally conscious oil company (despite the obvious fact that “environmentally conscious oil company” is an oxymoron that would require mass-cognitive dissonance to take hold in the public consciousness).

As part of its easy-to-spoof PR efforts, Chevron likes to highlight its projects that don’t actually involve enormous risks to sensitive ecosystems or contribute to global warming. One of those is the Chevron Lucerne Valley Solar Project, which will produce up to 45 megawatts of electricity, enough to power 13,500 – 33,750 homes. There’s definitely a certain poetic justice in Chevron’s dirty oil money being used to help bring more clean, green solar energy into the mix. But don’t go changing your opinion of the company just yet.

Chevron has no intention of changing its core business from dirty fossil fuels to clean renewable energy. That’s just window dressing, meant to mask the supremely dirty business going on inside the shop. In fact, between January 2009 and June 2010, Chevron spent over $28 million on lobbying and PAC contributions to federal candidates in order to protect its oil business, according to the Center for American Progress. The positive benefits of the Chevron Lucerne Valley Solar Project will easily be negated by Chevron continuing its dirty business as usual.

This isn’t the first time Chevron used a solar project as a means of greenwashing its otherwise dirty oil business. We posted about Chevron’s Project Brightfield earlier this year, a solar project the company will use to power its Kern River Heavy Oil Extraction Facility, once again defeating the purpose of green energy by charging full steam ahead with its dirty oil business. See a pattern here?

While all new solar capacity added to the national mix is undoubtedly a good thing, Chevron is plowing millions of dollars into efforts to protect its fossil fuels business, and the company’s own CEO has admitted that he hopes it will take generations to phase fossil fuels out altogether. Meanwhile, the company is aggressively pursuing unprecedented deepwater drilling operations that imperil precious ecosystems and wildlife.

Until Chevron stops working to keep us hooked on the dirty stuff for as long as possible in its blind quest for profits, it cannot credibly claim to be responsible or environmentally conscious. In other words, the company will continue to be ripe for the punking. Download our spoof Chevron ads and get to punking today by putting them up in your town!

Get in on the action: We need you to punk Chevron!

By Mike G.
Wednesday, October 20th, 2010

Are you offended and/or frustrated that companies like Chevron think we’re stupid enough to fall for their blatant greenwash? We agree.

That’s why we just had to punk Chevron’s new ad campaign. And we’ve had so much fun doing it that we just have to share.

Rainforest Action Network - Change Chevron - spoof ad

We’ve posted high-res PDFs of our posters spoofing Chevron’s new ad campaign on our fake Chevron marketing site. If you want to help us punk Chevron, download the posters now and put them up all over your township, city, municipality, community, or wherever-the-heck-you-live.

Then, just as importantly, post your handiwork for the world to see. Post it on Change Chevron’s Facebook wall, twitpic it with the hashtag #weagree, upload to Flickr with the tag “weagree,” or email/YouSendIt to us at changechevron@ran.org and we’ll get it out there.

If your punking juices are really flowing, though, perhaps you want to design your own spoof poster. If so, you’re in luck! We’re having a bit of a contest, along with the Yes Men and Amazon Watch, to see who can come up with the best punked Chevron ad. Pick a photo, write your own slogan, and send it along. The Yes Men have all the details about how to enter the contest on their blog: “Help us keep Chevron’s campaign on the skids!

So far, activists in Washington, DC, LA, and San Francisco have wheatpasted spoof Chevron posters around their cities and sent us pics:

Get us yours so we can include it in this slideshow!

Happy punkin’!

Activists Derail Business School Q&A With Chevron CEO John Watson

By Mike G.
Wednesday, October 13th, 2010

Rainforest Action Network photo: Change Chevron activists confront John Watson at his alma mater, University of Chicago
Change Chevron activist Josh Kahn Russell holds a banner reading “Energy shouldn’t cost lives” while Chevron CEO John Watson flees up a staircase (Watson is on the top left).

Chevron CEO John Watson was invited to speak about “The Energy Economy” at the University of Chicago, his alma mater, this morning. The event provided audience members a chance to ask Watson questions, and as it just so happens, we have a few we’ve been meaning to ask him. So we sent some activists to the event.

Here’s how it went down, as told by Josh Kahn Russell, who led our team on the ground in Chicago and chased John Watson right out of his own event:

Today Chevron CEO John Watson spoke about the new era of energy at the University of Chicago’s business school, Chicago Booth. Some friends and I were concerned about Chevron’s attempts to evade both the law and the company’s moral responsibility to clean up the 18 billion gallons of toxic oil waste it deliberately dumped in the Amazon, killing 1,400 people and poisoning thousands of others. So we paid him a visit.

Dressed business casual, we came in early and each took seats in different parts of the room. We listened to John Watson distance Chevron from the BP oil disaster. He reassured us all that Chevron is a thoughtful oil company. He went on to say that, above all other objectives, “No goal is more important than operating in a safe and responsible manner.”

On that note, Debra Michaud, an alumna of the University of Chicago, jumped up to express her dismay that a fellow graduate would be involved in poisoning the communities of 30,000 people. She asked Watson to speak to Chevron’s toxic legacy in Ecuador.

Watson was quick to evade the question, claiming that the damage was not Chevron’s responsibility. He seemed relieved at the end, as if he was thinking, “Phew, glad that’s over.” But it wasn’t.

A couple minutes later I took the mic and pointed out the irony in Watson’s allegations of “deception and conspiracy” on the part of the Indigenous plaintiffs in the court case, as his comments themselves were the real deception. After pointing out his false claims of remediation, he asked that we all just wait and “see how it all plays out.” After waiting through 17 years of Chevron’s delay-deceive-and-distort tactics, I kept pushing and went on to challenge his arguments.

The students in the room were engaged. Our respectful tone and figures presented from scientific case studies played well with the Business School crowd. One person near me glanced to the podium and murmured to her neighbor, “Why isn’t he answering the question?” Watson’s eyes darted around nervously as he realized that his presentation was being hijacked.

Watson’s entourage from the Business school looked panicked. The moderator escorted me off the microphone. A few minutes later, Abigail Singer went up to the mic to speak, and the alarmed moderator declared the Q&A over, after seeing Abigail’s paper, fearing she too would ask about Ecuador. She was escorted to her seat, and the event was declared over.

Rainforest Action Network photo: Change Chevron activists confront Chevron CEO John Watson at University of Chicago
Watson, who can be seen from behind just over the right side of the banner, is ushered away by security guards after the event is declared over by organizers.

It was clear that the one thing people would remember from the event was the controversy about Chevron’s role in poisoning Ecuadorean Amazon communities.

I went up to shake Watson’s hand, and was immediately blocked by security guards who ushered him away. We persistently followed him out, holding up a banner reading “Energy shouldn’t cost lives” all the way out of the building. Two people from the crowd cheered us on, saying “Way to stand up!” and “Keep going!” We did, until the moderator, furious, saw to it that we were escorted from the building.

John Watson needs to know that this issue won’t simply go away. It is going to stay in his face until he addresses it head on — even on his home turf and alma mater.

Check out the video:

Chevron CEO: Oil and gas will be around for “generations”

By Mike G.
Friday, October 8th, 2010

Chevron spends a lot of time and money on its PR efforts aimed at convincing us that the company is a responsible corporate citizen concerned about the same things that keep us regular joes up at night, things like the environment, worker safety, and the inordinate influence of corporate money on our political process.

But if you’re really paying close attention (which we are), some times the truth slips out despite Chevron’s carefully prepared public façade. And the truth is, no matter what they say or do, the company is committed to putting profits over the planet and keeping us hooked on their dirty energy for as long as possible.

Rain Forest Action Network: John Watson ad
We ran this half-page ad in the New York Times earlier this year depicting John Watson’s face accompanied by the message, “Chevron’s oil men have polluted the Ecuadorian rainforest for decades. This man can do something about it now.” As it turns out, this man is okay with waiting generations to do something about oil pollution. View more Rainforest Action Network pics on Flickr.

For instance, Chevron CEO John Watson recently reiterated that his company is “neutral” on Prop 23 — the proposition that will be voted on by Californians this November that would essentially kill the state’s landmark global warming law. In fact, he reiterated his company’s neutrality over and over and over, despite being urged by the interviewer: “”Come on, take a stand here.”

But, after being pressed further and eventually leaving his official script behind for a moment, Watson stated that he thinks the transition from fossil fuels to what he called “new fuels” will take “generations.” Not if we have anything to say about it, Mr. Watson.

The planet can’t wait generations for clean energy to replace dirty fossil fuels like oil. John Watson and Chevron will continue to make a killing as long as we delay that transition, however, so it’s not hard to imagine how he arrived at his view on the matter.

The profit motive also explains why Chevron took third place on the Center for American Progress’s “Top 10 political pressure spending by energy companies” list, behind only Exxon Mobil and ConocoPhillips. From January 2009 to June 2010, Chevron spent over $28 million on lobbying and PAC contributions to federal candidates in order to protect its oil business.

The fact that Chevron spent so much on lobbying speaks even louder than Watson’s words. It’s time for Chevron to stop protecting its oily profits at the expense of the planet, and get real about being a responsible corporate citizen.

When the Wall Street Journal attacks

By Mike G.
Friday, October 1st, 2010

Rupert Murdoch’s Wall Street Journal recently published an article entitled “Shakedown in the Rain Forest.” The piece’s bias is blatant. You need a subscription to read the whole thing, but click here and check out the teaser. Clearly the WSJ is okay with simply regurgitating Chevron’s talking points.

Chevron's toxic legacy in EcuadorThis is the third time the WSJ has published a hit piece against the ongoing trial in Ecuador, as Jonathan Abady wrote in his letter to the editor. Abady is one of the lawyers who is attempting to hold Chevron accountable for the billions of gallons of toxic oil waste the company left behind in Ecuador on behalf of the 30,000 Ecuadorians who are still exposed to that toxic mess.

Abady’s letter sets the record straight. The WSJ doesn’t have a unique URL for it, though, so I wanted to reproduce it here in its entirety:

Chevron Should Pay for Its Pollution in Ecuador

Your editorial “Shakedown in the Rain Forest” (Sept. 23) on Chevron’s multibillion-dollar liability in Ecuador is the third time in recent years that you have attacked this important litigation. Contrary to what you claim, scientific evidence from experts demonstrates that Chevron has been contaminating an area in Ecuador the size of Rhode Island and taking advantage of indigenous groups for decades. Now Chevron is trying to sabotage a seven-year trial to evade accountability.

Rather than deal with the overwhelming evidence of its contamination, Chevron has launched a strategy of intimidation, distraction and delay. It has filed legal actions in 10 different U.S. federal courts against 23 people (including two lawyers) involved in the case, claiming ex parte contacts with a court expert constitute “fraud.” Chevron knows that such contacts were allowed by the court and were common practice by both parties. Chevron devised this narrative as part of a strategy to defeat enforcement of a potentially adverse judgment.

From 1964 to 1990, Chevron deliberately dumped billions of gallons of toxic “formation water” into streams and rivers which thousands of people in the rain forest relied on for their drinking water. This hot liquid had a saline content 10 times higher than ocean water and contained heavy metals and carcinogens. Laboratory samples submitted during the trial found that all of the company’s former well sites are extensively contaminated— often at levels hundreds of times higher than Ecuadorian and U.S. norms. The disaster is larger than the BP Gulf spill and will cause harm for decades if not cleaned up.

Several peer-reviewed health evaluations have found significantly elevated rates of cancer where Chevron operated. Daniel Rourke, formerly associated with the Rand Corp., has found that up to 10,000 Ecuadorians are at significant risk of contracting cancer in the coming decades. Ann Maest, a leading geochemist, found that many Chevron pit sites “still contain high levels of . . . petroleum hydrocarbon contaminants” and are in close proximity to wells used for drinking water.

The editorial also mischaracterizes Chevron’s so-called “remediation” in the mid-1990s. Chevron employed a laboratory method that produced artificially low measurements of toxins that were used to induce the government to grant a release. As a result, two Chevron employees and several former Ecuadorian officials face fraud charges in Ecuador. Chevron’s internal audits conducted in the early 1990s found that remediation was necessary “at all production facilities,” that toxic wastes were not treated and that oil spills “were not cleaned up.” Yet Chevron never conducted a single environmental or health-impact study during the 26 years it operated in Ecuador.

Chevron for years insisted on moving the litigation to Ecuador after it was filed in U.S. federal court in 1993. With the evidence against it mounting, Chevron needs to stop forum shopping and allow Ecuador’s courts to determine the extent of its responsibility for this disaster.

Jonathan S. Abady

Attorney for Ecuadorian plaintiffs

New York

Swing and a miss: Chevron PR efforts can’t erase stain of Ecuador pollution

By Mike G.
Thursday, September 30th, 2010

Rainforest Action Network, Change Chevron banner

For a big company like Chevron, image is everything. And when a company as big as Chevron dumps over 18 billion gallons of toxic oil waste into a pristine rainforest, leading to the deaths of over 1,400 people and imperiling the health and wellbeing of tens of thousands more, that company’s reputation justifiably suffers.

The obvious way to repair your damaged image is to clean up your mess. We’re all expected to clean up after ourselves, and behemoth corporations are no exception. Chevron, however, seems never to have learned that life lesson. Instead of cleaning up after itself, the company just invests in PR to clean up its image.

For instance, the company is sponsoring numerous professional sports teams to try and associate the Chevron name with good ol’ American pursuits such as baseball and basketball instead of the toxic mess the company is more widely known for. Now that’s what I call a swing and a miss…

Our own hometown heroes the San Francisco Giants are one of the teams Chevron sponsors to protect the way its brand is perceived by everyday Americans even as it refuses to protect the lives of Ecuadorians. Chevron doesn’t just stop with the Giants, other teams whose good reputation the company is seeking to piggyback off of are the LA Dodgers and the New Orleans Hornets.

With the Giants making a bid for the playoffs (yeah we’re fans), and AT&T Park being right down the street, we decided to take ourselves out to the ballgame and send Chevron a message. It was a warm, sunny day out today, which was good news for everyone who came out to the daytime ball game. It also wasn’t terribly windy, which was good news for our banner.

Chevron has a huge advertisement with happy, smiling cars on the left field wall of AT&T Park. So we made ourselves a banner — hewing a bit closer to reality than Chevron’s ad, it read “Clean Up Ecuador Oil Spill” — and hung it on the left field wall, right next to Chevron’s ad.

The crowd loved it. Some folks even took up a chant of “Let them hang it” when security came and took our banner down.

Chevron can’t use PR as a pinch-hitter to get out of its mess. It’s time for Chevron to step up to the plate and clean up Ecuador.